Payroll & HR

Illustrative figures · not market data

Payroll, benefits, and contractors. Last 12 months to Sep 2026.

Rank	Vendor
#1	Gusto	44%	−0.1 pts	16%	7%
#2	Rippling	25%	+0.3 pts	29%	34%
#3	Deel	20%	+0.2 pts	30%	12%
#4	Justworks	9%	−0.1 pts	9%	8%

Adoption: Share of businesses buying in this category that buy from this vendor.
Growth: Change in adoption since the previous month, in percentage points.
New adopters: Share of this vendor's customers who first bought in the last 12 months.
Switch rate: Share of this vendor's customers who came from a competitor in the category.

Prototype · data note

Illustrative figures — vendor names are real, every number is invented, and none of it is market data. In production these rates would come from FEB clients’ bill-pay, ACH, and card payments, aggregated so no single client can be identified. Whether FEB may use client payment data this way is an open decision for compliance and counsel.