Interactive prototype · sample dataFounder · software
Avery Lindqvist
Project Management
Illustrative figures · not market dataIssues, roadmaps, and docs. Last 12 months to Sep 2026.
| Rank | Vendor | ||||
|---|---|---|---|---|---|
| #1 | Notion | 47% | +0.2 pts | 18% | 12% |
| #2 | Jira | 43% | +0.3 pts | 15% | 7% |
| #3 | Asana | 26% | −0.2 pts | 9% | 10% |
| #4 | Linear | 17% | +0.5 pts | 41% | 37% |
| #5 | monday.com | 13% | −0.1 pts | 10% | 9% |
- Adoption
- Share of businesses buying in this category that buy from this vendor.
- Growth
- Change in adoption since the previous month, in percentage points.
- New adopters
- Share of this vendor's customers who first bought in the last 12 months.
- Switch rate
- Share of this vendor's customers who came from a competitor in the category.
Prototype · data note
Illustrative figures — vendor names are real, every number is invented, and none of it is market data. In production these rates would come from FEB clients’ bill-pay, ACH, and card payments, aggregated so no single client can be identified. Whether FEB may use client payment data this way is an open decision for compliance and counsel.