Interactive prototype · sample dataFounder · software
Avery Lindqvist
Cal.com
#2 in Scheduling
As of Sep 2026.
Adoption rate
11%
+0.3 pts vs Aug
Share of businesses buying in this category that buy from this vendor.
Growth rate
+0.3 pts
+0.2 pts in Aug
Change in adoption since the previous month, in percentage points.
New adopter rate
40%
+1.0 pts vs Aug
Share of this vendor's customers who first bought in the last 12 months.
Switch rate
31%
+1.0 pts vs Aug
Share of this vendor's customers who came from a competitor in the category.
Adoption over time
Adoption by company size
Among businesses of each size buying in the category.
- 1–10 employees13%
- 11–50 employees11%
- 51–250 employees9%
Alternatives
Other vendors in Scheduling, by adoption.
Prototype · data note
Illustrative figures — vendor names are real, every number is invented, and none of it is market data. In production these rates would come from FEB clients’ bill-pay, ACH, and card payments, aggregated so no single client can be identified. Whether FEB may use client payment data this way is an open decision for compliance and counsel.