AI Notetakers

Illustrative figures · not market data

Meeting transcription and notes. Last 12 months to Sep 2026.

Rank	Vendor
#1	Otter.ai	20%	−0.2 pts	11%	9%
#2	Fireflies.ai	19%	+0.1 pts	21%	15%
#3	Granola	17%	+1.6 pts	65%	39%
#4	Fathom	11%	+0.2 pts	33%	20%
#5	Circleback	1.4%	0.0 pts	69%	43%

Adoption: Share of businesses buying in this category that buy from this vendor.
Growth: Change in adoption since the previous month, in percentage points.
New adopters: Share of this vendor's customers who first bought in the last 12 months.
Switch rate: Share of this vendor's customers who came from a competitor in the category.

Prototype · data note

Illustrative figures — vendor names are real, every number is invented, and none of it is market data. In production these rates would come from FEB clients’ bill-pay, ACH, and card payments, aggregated so no single client can be identified. Whether FEB may use client payment data this way is an open decision for compliance and counsel.