Interactive prototype · sample dataFund · software
Northstar Ventures
CRM
Illustrative figures · not market dataPipeline and customer records. Last 12 months to Sep 2026.
| Rank | Vendor | ||||
|---|---|---|---|---|---|
| #1 | Salesforce | 76% | +0.2 pts | 11% | 9% |
| #2 | HubSpot | 35% | +0.2 pts | 19% | 14% |
| #3 | Zoho | 13% | 0.0 pts | 9% | 8% |
| #4 | Attio | 5.2% | +0.5 pts | 64% | 43% |
| #5 | Pipedrive | 4% | 0.0 pts | 12% | 12% |
| #6 | folk | 0.9% | +0.5 pts | 74% | 42% |
- Adoption
- Share of businesses buying in this category that buy from this vendor.
- Growth
- Change in adoption since the previous month, in percentage points.
- New adopters
- Share of this vendor's customers who first bought in the last 12 months.
- Switch rate
- Share of this vendor's customers who came from a competitor in the category.
Prototype · data note
Illustrative figures — vendor names are real, every number is invented, and none of it is market data. In production these rates would come from FEB clients’ bill-pay, ACH, and card payments, aggregated so no single client can be identified. Whether FEB may use client payment data this way is an open decision for compliance and counsel.