Interactive prototype · sample dataFund · software
Northstar Ventures
Software directory
Illustrative figures · not market dataWhat businesses are buying, category by category — ranked on adoption, growth, new adopters, and switching. Figures as of Sep 2026.
- Foundational LLMsModel subscriptions and API tokens from the labsMost used: Anthropic 46% · 5 vendors
- Code AICoding assistants and agentsMost used: Cursor 34% · 5 vendors
- Model Serving & InferenceHosted open and third-party modelsMost used: OpenRouter 12% · 8 vendors
- Vector DatabasesRetrieval storage for AI featuresMost used: Pinecone 22% · 4 vendors
- DevOpsSource control, hosting, and backend platformsMost used: GitHub 83% · 6 vendors
- CRMPipeline and customer recordsMost used: Salesforce 76% · 6 vendors
- Project ManagementIssues, roadmaps, and docsMost used: Notion 47% · 5 vendors
- AI NotetakersMeeting transcription and notesMost used: Otter.ai 20% · 5 vendors
- Software DesignInterface and visual designMost used: Figma 99% · 5 vendors
- Payroll & HRPayroll, benefits, and contractorsMost used: Gusto 44% · 4 vendors
- Identity ProvidersSingle sign-on and user directoriesMost used: Okta 61% · 3 vendors
- SchedulingBooking links and calendarsMost used: Calendly 58% · 4 vendors
Prototype · data note
Illustrative figures — vendor names are real, every number is invented, and none of it is market data. In production these rates would come from FEB clients’ bill-pay, ACH, and card payments, aggregated so no single client can be identified. Whether FEB may use client payment data this way is an open decision for compliance and counsel.