Scheduling

Illustrative figures · not market data

Booking links and calendars. Last 12 months to Sep 2026.

Rank	Vendor
#1	Calendly	58%	−0.2 pts	10%	5%
#2	Cal.com	11%	+0.3 pts	40%	31%
#3	Doodle	6%	+0.3 pts	29%	15%
#4	SavvyCal	2.4%	0.0 pts	35%	27%

Adoption: Share of businesses buying in this category that buy from this vendor.
Growth: Change in adoption since the previous month, in percentage points.
New adopters: Share of this vendor's customers who first bought in the last 12 months.
Switch rate: Share of this vendor's customers who came from a competitor in the category.

Prototype · data note

Illustrative figures — vendor names are real, every number is invented, and none of it is market data. In production these rates would come from FEB clients’ bill-pay, ACH, and card payments, aggregated so no single client can be identified. Whether FEB may use client payment data this way is an open decision for compliance and counsel.