Fund · software
Northstar Ventures
Model Serving & Inference
Illustrative figures · not market dataHosted open and third-party models. Last 12 months to Sep 2026.
| Rank | Vendor | ||||
|---|---|---|---|---|---|
| #1 | OpenRouter | 12% | +1.4 pts | 57% | 25% |
| #2 | Fireworks AI | 6% | +0.7 pts | 53% | 28% |
| #3 | Together AI | 5% | +0.2 pts | 38% | 21% |
| #4 | fal | 3% | +0.1 pts | 47% | 17% |
| #5 | Baseten | 2.5% | +0.1 pts | 47% | 19% |
| #6 | DeepInfra | 1.5% | 0.0 pts | 62% | 25% |
| #7 | Novita AI | 0.9% | +0.6 pts | 81% | 34% |
| #8 | Parasail | 0.7% | +0.4 pts | 77% | 31% |
- Adoption
- Share of businesses buying in this category that buy from this vendor.
- Growth
- Change in adoption since the previous month, in percentage points.
- New adopters
- Share of this vendor's customers who first bought in the last 12 months.
- Switch rate
- Share of this vendor's customers who came from a competitor in the category.
Prototype · data note
Illustrative figures — vendor names are real, every number is invented, and none of it is market data. In production these rates would come from FEB clients’ bill-pay, ACH, and card payments, aggregated so no single client can be identified. Whether FEB may use client payment data this way is an open decision for compliance and counsel.
